Brand Identity
Brand Story
SOLUM began with accumulated expertise and experience in electronic technologies and has since grown into a globally trusted brand
by customers around the world.
SOLUM connects tomorrow’s technologies with today’s value, creating a sustainable future.
We define the brand philosophy and principles that guide SOLUM in providing a consistent brand experience at every touchpoint.
SOLUM Brand Visual Motif
Dynamic Growth
The concept of “DYNAMIC GROWTH” captures the integration and expansion of ‘Empowerment, Enhancement, and Expansion’
— symbolizing boundless possibilities through the continuous formation of new shapes.
It visually represents SOLUM’s constant evolution through technology and innovation.
Empowerment
It symbolizes flexibility and inclusivity, serving as the foundation for Solum to enhance its capabilities across diverse environments.
Enhancement
It represents growth and development, expressing the process of elevating value through continuous innovation.
Expansion
It signifies stability and expansion, reflecting how technology and solutions structurally expand and establish themselves.
About CI
Introducing SOLUM Blue: Trust with Momentum
A modern identity demands more than legacy.
That’s why SOLUM is introducing SOLUM Blue as our official brand color—an evolved tone built on trust, enhanced with a subtle infusion of red.
This new chromatic direction captures the energy of transformation.
The red undertone reflects creativity and progress, while the base blue ensures stability and credibility. It's not just a shift in color; it’s a signal of renewed purpose and strategic clarity.
SOLUM Blue anchors our communication, design, and product philosophy—fueling innovation through a confident, forward-looking identity.
Color System
SOLUM Blue is designated as the primary color, supported by Blue, Black, Gray,
and White as secondary colors, and Yellow as the accent.
CI Download
Through continuous innovation and change, we deliver differentiated value to customers and bring industrial innovation into everyday life.
We define the brand philosophy and principles that guide SOLUM in providing a consistent brand experience at every touchpoint.